Navigating COVID-19 in eCommerce

This chapter explores how the speakers adapted their eCommerce marketing strategies in response to COVID-19, focusing on selling a football training product to encourage outdoor play among children. They share insights gained from competitor analysis and consumer behavior, leading to an increased sales trajectory and expansion into European markets. The discussion intricately weaves personal reflections on branding, mentorship, and the significance of mindset shifts for overcoming obstacles and achieving success.