Ecommerce Playbook: Numbers, Struggles & Growth cover image

Stop Squeezing The Sponge

Ecommerce Playbook: Numbers, Struggles & Growth

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Scaling Guide Gives CMOs Financial Literacy

The scaling guide gives CMOs a financial voice at the table, right? And we've talked a lot about this recently, the idea that financial literacy is a absolutely critical skill for most people in your business to have. So there's just something basic about like recognizing and honoring for lack of a better word what the person wants as reasonable and not insane. That ground that soil of conversation, it can be so much more fruitful than saying no.

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