The Importance of Asking the Right Questions

I think you have to take it with a very big grain of salt. We're never going to get the scientifically, even internally at these companies, they don't have perfect data on how things are performing. I do want to push back a little bit on the idea that something is better than nothing. There's a lot of instances where something rather than nothing leads you to incorrect conclusions which can affect your business. It really depends on the questions you're trying to ask. What I use this to get a pulse on the market, sure. But I think what we're experiencing right now to acknowledge where each of your guys viewpoint is coming from.