Becoming Irresistible: How to Maximize the Impact of Your Message
Social Media Marketing Podcast
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A Diamond Is for My Ha Ha, Ha
A message, a message and n idea are two separate things. A message is how you talk about that idea to achieve a particular outcome. To create this kind of sustained change in your behaviour, like you said, it has to be a story that people will tell themselves. It has to feel like something that's for them, which means you have to know who they are. And so really the very first step is to figure out if you tring to figure out your message.
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