The Impact of Google's Interstitials Update on Mobile Opting

Mobile is actually higher opt-in than desktop for us. Google put out some warnings basically they're going to crack down on aggressive pop-ups and especially in mobile. I think it's so weak it doesn't really affect the ranking. It's like, I haven't seen any site go down because it has too many pop-ups. So you should absolutely do it. If you're not kind of uncomfortable in how aggressive you're being with your pop-ups, you're probably not being aggressive enough. Push the boat on the table for sure.