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RV E20 - The Idea of Marketing is Broken | TikTok Live 23

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Revenue R&D - Is Demand-Gen Still in Stage Three?

Amigo: TikTok is in stage three of the revenue R&D framework. He says it's an ongoing thing, like building a product; you can't arrive there someday. The KPIs that these teams are governed by and constrained by prevent innovation,. Amigo: Look forward to sharing more resources with us tomorrow.

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