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18. 3 Tips to Find Warm Leads

Practical Prospecting

CHAPTER

How to Use Sales Navigator to Find Ideal Prospects

The connections of filter in sales navigator can be used to find people that are probably already familiar with you by finding connections of specific people. So one of my favorite examples is find your CRO, someone on your executive team, or just if there's somebody on your company that has a lot of LinkedIn cloud, for example,. And then you can use the connections of filter to find ideal prospects who are connected with them. The idea here is that you're fishing in a better pond because these are people that are likely more familiar with you.

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