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Longwave Thinking – Thriving in Complex Systems

Being Liminal

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Navigating Design Dynamics in Organizations

This chapter explores the evolving role of design teams within organizations, emphasizing their integration into the overall structure as business priorities shift. It discusses the challenges designers face in aligning their human-centered values with profit-driven organizational goals and the complexities of ownership in customer experience. Through personal experiences, the chapter highlights the need for clarity in roles and governance to ensure effective collaboration across teams.

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