Today's is part 3 of 5 in a series of solo episodes where I break down my favorite marketing book, The Catalyst: How To Change Anyone's Mind, by Jonah Berger. In parts 1 and 2, I shared why reactance and endowment are two essential barriers to understanding why your customers aren't taking action. The strategy isn’t always easy to apply, so this week's episode brings you inside the minds of your customers so you can mitigate distance.
Grab a pen and notepad and get ready to shift how people come into your world so you can increase revenue through referrals and so much more. After you listen, send me a DM on Instagram @itsgeorgebryant to grab a special training I created as a thank you for being a loyal subscriber.
If you enjoy this series and the Podcast, leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives and allows me to keep putting out great content for you.
In part 3 of 5, you'll discover
- Why more information often fails to shift your potential customer's attention
- Three ways to mitigate distance in your customer journey
- How to design your customer journey from a place of agreement so you can deepen your relationships
Time Stamps
00:00 Recap of parts 1 and 2 of the series plus an intro to part 3
02:13 George explains how business grows on the backend
05:17 The definition of distance and how it applies to your business
07:52 George discusses the zone of acceptance
12:14 Three ways to mitigate distance in your customer journey
15:26 Ask for less and influence change
18:28 How to find an unsticking point
23:04 George explains how this applies to you right now
29:04 George shares how you can sky rocket your business today
Notable Quotes
"You can make a million dollars, $10 million, and $20 million by caring about your customers because business is built on the backend, and on retention." - GB
"People search for interpretation and favor formation in a way that confirms or supports their existing beliefs."-GB
"It's our responsibility as entrepreneurs to understand that if the game we're playing on the field is not going to be one other can play; then we need to switch it to a different field and find a point that everybody else can rally around" -GB
If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.
⬇️ More resources for you... ⬇️
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