The Secret Sauce of Bringing in Funding

Because you're the ones that control the purse strings, that gives you a lot of flexibility with the kind of products you work on. And really, let's say, increases the client's desire to work with you. So we encourage them to think bigger. We will do our feasibility and a viability study in order to show what bigger would look like to them. What's good for one person isn't great for another but vice versa. You know, so that was definitely something that I was kind of found by accident. It was, you kind of fell into that, you know.

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