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26min chapter
DomainSherpa: Sherpa Shorts: March 27, 2025: All Life is an Experiment
DomainSherpa.com
Innovating Domain Search with AI
This chapter explores the differences between domain investor customers and retail customers at GoDaddy, highlighting the importance of understanding their unique needs. It discusses the application of machine learning in domain searches to overcome challenges in filtering and curation, emphasizing the potential for AI to generate meaningful brand names. The chapter also covers the culture of experimentation within the company as they implement new AI features to improve customer interactions and conversion rates.
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