Elizabeth Rutledge (American Express) | The Customer at the Center of Everything
The CMO Podcast
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Evolving Marketing Dynamics
This chapter explores the changing marketing landscape over the past seven years, focusing on consumer behavior shifts due to increased streaming and social media. It emphasizes the importance of generative AI and technical expertise in modern marketing, particularly in fostering team dynamics and internal collaboration. The discussion further highlights the role of leadership in building relationships, navigating challenges, and maintaining brand identity within communities.
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