Content Strategy

of the research is that i want to sort of validate my thinking on the content strategy um because you got to go you have to go in there with something it's not like if you just show up to an interview and you're like hey what do you think i should talk about in content. So when it comes to content strategy i wouldn't i wouldn't ask people about it i would do it and then i would see how people respond, he says. "There's a huge level of empowerment there if you have the confidence and security to put to put stuff out"