Building Credibility and Trust in Sales Conversations

In this episode, Rob Walling is joined by Einar Vollset as they answer listener questions ranging from when to sunset a product, filling out enterprise security assessments, acquiring a company where the previous owner had sold lifetime deals and not disclosed it, and more.

The topics we cover

[03:20] Deciding when to sunset a feature or product

[08:27] Splitting a business to focus on two separate audiences

[17:21] How to take advantage of being a consumer of your own product.

[21:35] Acquiring a SaaS where the previous founder sold lifetime plans

[28:20] Enterprise security assessments

[35:22] Building a product to solve a problem as a full-time employee

Links from the show

• TinySeed Tales S2E1 | Introducing Gather
• Episode 515 | Finding a Co-Founder, Getting Better at Sales, and More Listener Questions
• Episode 9: Raising Entrepreneurial Kids - ZenFounder
• SOC 2
• Episode 463 | Troubleshooting Enterprise Sales (A Founder Hotseat with David Heller)
• The TinySeed Investment Thesis — TinySeed: The Startup Accelerator for Bootstrappers
• Einar Vollset (@einarvollset) | Twitter

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