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Branding vs Direct Response | Ep 378
The Game w/ Alex Hormozi
Direct Response Marketing
i think that the reason seth goed and started with direct response and then became and now talks exclusively branding. The fact someone can consider themselves, aquote, o g, in the innerna marketing space after three years is laughable, right? It's very difficult to be an o g because most people burn out as their brand equity drops so much. And i think the only way that we can build very big things is doing them the same thing over a long period of time.
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