Forever Employable Stories cover image

Playing the Long Game with Dorie Clark

Forever Employable Stories

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How Do You Guarantee the Next Book?

The average book sells something like 500 copies over its entire life span. If you're looking for kind of an initial stepping stone to say, oh, ok, this is not a vanity project where your mam and a cousin buy it, you know, selling five thousand copies within the first year is not a bad metric to aim at. A measure that the publisher certainly would look at is, have you earned out your advance? Meaning, did they turn a profit? Did they recoup the proceeds?

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