How Leaders Lead with David Novak cover image

3 More Questions (Tom Hale) with David Novak and Koula Callahan

How Leaders Lead with David Novak

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Understanding Value in a Competitive Market

This chapter discusses the importance of a company's unique value proposition, specifically in the wearable technology market. It highlights how Aura's health-focused approach differentiates it from competitors like Fitbit, while emphasizing the need for customer retention and acquisition for sustained success.

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