How to Set Up an AV Test

AV testing is all about iterating to success. It's very rare that you're going to brainstorm an idea and run one test, right? A lot of times experiments don't win. So we're focusing on parents for now because we saw that causation data. Cool. So moving forward. And it's this four step loop that is depicted on the screen. The first is constructing a hypothesis. Second determining sample size. ThirdOne is measuring results. And lastly, it's taking action.