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39. Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions
Think Fast Talk Smart: Communication Techniques
Neuroscience and Story Telling
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Davos: How do we gain people's attention and how do we sustain that attention? At the heart of this is story telling. There's a sense in which story telling, over the centuries, has perfected structures to make people feel like there's something going on. So it's safe to say our brains are wired to receive stories.
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