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Benji Hyam β€” Customer Research, Content Marketing, and Buyer Psychology

Everything Is Marketing

CHAPTER

How to Be a Marketer

i was watching an episode of friends the he sicom. It's the episode where chandler is trenne like re start his career. And so he's like, what can i do? And then he stumbles upon this intern position at a marketing agency. The homerick assignment is to come up with his way to sell these roller skates. So he decides to try them on, and then he falls. He's like, oh, like, this isn't for old people. But that actually, to me, funny enough, was the moment where i was like,oh, you don't have to be like really, like, clever, extraverted, a

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