Reviving Norton: A Journey of Network Development and Brand Resurgence

This chapter explores the speaker's journey in joining a network development company and their rapid success in appointing dealers while highlighting the historical significance of Norton Motorcycles. It discusses the brand’s resurgence under new ownership and the strategic plans for growth in the U.S. market, emphasizing the innovative management practices supporting its revival. Additionally, the chapter addresses the challenges and strategies in the motorcycle industry, focusing on the importance of community engagement through brick-and-mortar dealerships.