With no killer apps and for such a high price, this does sound like quite a risky move. Apple's got this reputation for coming up with devices which are really seriously polished and just right first time. There's just so much long-term future potential in AR, or at least most people seem to think there is. But given that competitors have had such a head start, I mean, you mentioned Meta, do you expect Apple to win the battle for the VR eyeballs? You may find that Apple occupies the kind of expensive end of the market and that someone else, perhaps Meta, plays the kind of Android role. This product blows everything else out of the water for now, at