3min chapter

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#241 - Seth Godin - Weaponise Your Creativity

Modern Wisdom

CHAPTER

The ToxoPazma Fanboy Podcast

ToxoPazma Gandhi has appeared in two newsletters as well. And I only started it halfway through this year. The optimization algorithms on social media feeds like YouTube and Twitter and Facebook, not only are they trying to produce content that you are most likely to click on, it wants you to click on the things there. People who are out at the extremes and are polarized are much easier to predict what they're going to click on. If you go towards something which is a creativity, which is virtuous and you're speaking your sort of highest form of art forward, that's a competitive advantage.

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