#65: Donald Miller—The Framework That Makes Marketing Easy
The StoryBrand Podcast
00:00
Brand Principal Number Five - Challenge Your Customers to Take Action
After they went through story brand the year before, she went up 500% in actual relin show nat at that point. The principle there is we've got to challenge our customers to buy something from us. That's the only way this move is going to get starts called an inciting incident. Most of us, most people listening to us, are selling passively.
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