The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 623: Removing Friction: How to Turn More Than 40% of Your Prospects Into Long Term Enterprise Customers with Attentive Co-founder and CEO Brian Long

The Official SaaStr Podcast: SaaS | Founders | Investors

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Getting Your Product Off the Ground

When we were first getting started and scaling our business, it was a significant amount of time to get the product off the ground. We spent a lot of time thinking about how do we make this a lot easier. Instead of relying on the customer to kind of do all of their get started process and do everything themselves, we actually had a team that would step in and do all the work for them. And then finally we used to count on people to write a lot of their own copy,. Now, most of that is automatically pre written within our product. The stuff that that ultimately will lead to higher retention and more happy customers.

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