Practical Use Cases of AI in Marketing

"As long as you continue to progress forward, you don't really run into an issue because the bot is not going to outrun the human in terms of innovation right now."

Chris was joined by Sarah Kennedy Ellis, Vice President of Google Cloud, to talk about the current and future impact of AI in Marketing. They highlight the areas where AI can be implemented today, such as content generation, process automation, and data analysis. They also discuss the challenges and considerations in adopting AI in marketing strategies.

Then, Sarah turns the conversation back around to Chris to find out how Refine Labs is putting AI into practical applications, and how he feels about the ability to create learning models around thought leaders like himself.