
How a Games Industry Pro Leads Product at Peloton Interactive
Deconstructor of Fun
00:00
The Revenue Model Is So Much Different Than Being a Subscription and Retention Play
i think the revenue model is so much different being a subscription and retention play than being a, you know, pure i a p or i a pl plus. When a when 95 % of your revenue s coming from either ia p or ad products am, keeping constant excitement and events going in the game is critical. And it's actually a part of the reason why i love working on a product like this as well, is that we don't have to worry asas r at all about conversion points. In micro transactions, we can be really focused on just the quality of experience and engagement and long term retention.
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