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Should Global Beer Company Molson Coors Enter the Cannabis Beverages Business?

Cold Call

CHAPTER

Introduction

Cannabas is a food source, fibre for cloth, rope and paper. Archaeologists found evidence of cannabas use in china dating back to eight thousand b c. Until recently, it was criminalized in most of the western world. But over the past decade, increasing acceptance has led to legalization in many places. It's opening the door to a market that's projected to reach 91 billion dollars by 20 28.

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