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The New Head of the AFL, Al Davis
Al Davis is the epitome of Amafia Don. You can't trust Al Davis any further than you can throw him. And he is the perfect new head of the AFL in this war. They don't actually want him to negotiate. They just want him to start a war and improve their negotiating leverage. The NFL fires the first shot in the new war as soon as Davis takes over. So in May 1966, the Giants in the NFL break the gentleman's agreement. They go over and they poach a veteran from the bills in the AFL, a kicker, literally a kicker. It was one of the most incredible unforced errors of all time.