The Lack of Branding in Cryptocurrencies

Jack Butcher is a designer and entrepreneur known for his product design, branding, and marketing work. He is the founder of Visualize Value, a company that creates visual explanations of complex ideas, such as economics, finance, and technology.

Twitter's blue verified checkmark was a symbol of distinction for active, noteworthy, and legitimate accounts of public interest, but in November 2022, under the leadership of Elon Musk, the significance of the checkmark was altered to be accessible to all users at the cost of $8. Jack Butcher created "Checks," an open edition NFT piece based on the checkmark, sold through the Ethereum blockchain for $8 following the change in Twitter's verification process. The project has since become a runaway success.

Sam, aka NFTStatistics, chats with Jack about the birth of VV Checks, Its burning mechanism, and Jack's marketing take on web3.

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