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From Hypercasual to Hybridcasual - The Estoty Portfolio story (#86)

two & a half gamers

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Challenges of Soft Launching and Transitioning to Hybrid Genres

The speakers discuss the challenges of soft launching a game, including user acquisition and reskinning difficulties. They also explore the trend of hypercasual studios transitioning to hybrid genres and question the role of publishers in the success of games.

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