How to Brand Your City on Social Media

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Lamas: How does this kind of branding effort then play out on social media as, you know, one vector for the authenticity and the attempt to attract people to a particular city? Lamas: I was looking at these starter packs for like cities and towns around here, like places that like nobody has heard of if you're not from around here. And so it's this flip where like actually this place is like all other places and the differences are in these minor consumption habits because everyone can think of like the person that drives a BMW or always has a hydro flask on them. Llamas: You have your own app with your own kind of selection of services that you can access

Paris Marx is joined by David A. Banks to discuss how cities have been reshaped to attract tech companies and what the consequences have been for the people who live in them.

David A. Banks is the author of The City Authentic: How the Attention Economy Builds Urban America. He’s a lecturer in the Geography and Planning department at University at Albany, SUNY. David also writers Other Day and co-hosts Iron Weeds. Follow David on Twitter at @DA_Banks.

Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, and support the show on Patreon.

The podcast is produced by Eric Wickham and part of the Harbinger Media Network.

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