029: The Art & Science of Hacking Growth with Morgan Brown (VP of Growth, Shopify)
The Long Game
00:00
Growth Marketing
Growth teams have had a pretty spotty track record to date in terms of her success and longgevity. It seems like this broadening of it could be use in some ways, if we just drop the fact that it's delineated from other er, like its a separate thing. And i feel like if you apply the growth lens to p r, to brand awareness, to product marketing, maybe that could still be useful. But then the flip side, which i aly believe more, is that it's difficult for both employers and employees.
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