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38 - Case Study: 15% Attendance Increase - How The Stockton Ports Did It

Sports Marketing Machine Podcast

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Innovative Ticket Sales Strategies

This chapter explores the use of data analytics to boost ticket sales through targeted marketing strategies. It highlights the effectiveness of tracking sales from various channels like emails and social media, revealing insights into customer behavior and preferences. The discussion also covers methods for maintaining brand awareness and fan engagement during the offseason to ensure sustained success.

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