Inbox Challenges - Are You Not Sending Enough Email?

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

There's a myth around how much email you can send. Marketers tend to fall into this trap where they think that if they send less, it will make people more excited about their emails. 20% of all email for all marketers will go in the junk folder. You're not going to win by sending less.

Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you.

In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing.

You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Jay:

LinkedIn: linkedin.com/in/schwedelson

Twitter: https://twitter.com/worldata

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

02:20 Spend Time On The Line

03:43 The Two Things You Need to Know

07:36 Power of Segmentation