5min chapter

Marketing Against The Grain cover image

Rethinking your Market with Everette Taylor (CMO of Artsy)

Marketing Against The Grain

CHAPTER

The Future of Art

Web3 is lowering the amount of money someone has to have to buy their first art piece. It makes it become much more common and a much earlier age. Some brands are trying to be cool with the cool kids right now, but they don't really know what they're doing. What's the biggest future looking trend in marketing? I just feel like anybody can do that now.

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