203: The Art of Naming Your Business
The Bootstrapped Founder
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Introduction
Naming a business, naming a product or coming up with a slogan for your brand is hard. A name represents the identity of you and your business and it will determine its growth. Check if your domain is available immediately when you come up with a name by using domain registrars like Namecheap or GoDaddy. This guide is primarily focused on small businesses and startups but many of these principles can also be applied to larger, more established businesses.
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