Scratching the Surface cover image

218. Tripp Mickle

Scratching the Surface

00:00

How to Communicate the Role of Design and Tell That Story

CNN's John Sutter spoke with Apple designer Johnny Ives about his new book, "Design" He says he wanted to demystify the company and give people a sense of what goes into making products. The author also talked about how much work is involved in choosing material for an Apple product.

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