Mars Inc. (the chocolate story)
Acquired
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The Chocolate Chronicles: From Dark to Milk
This chapter explores the origins and evolution of dark and milk chocolate, detailing the significant historical milestones that influenced their production. It highlights the innovations of figures like Henri Nestlé and the development of iconic products, particularly focusing on American tastes and the impact of Hershey's chocolate on both culture and economy. Additionally, it discusses the emergence of candy bars in the 1920s, featuring the crucial role of strategic marketing and manufacturing advancements that shaped the confectionery landscape.
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