Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Alyssa Merwin: Inside LinkedIn’s $1B Sales Engine

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Personalization and AI in Sales

This chapter explores the critical gap between expected and actual levels of personalization in sales outreach, emphasizing the need for tailored communication. It discusses how AI can enhance sales effectiveness while maintaining the essential human element in interactions. Strategies for implementing AI, coaching teams for better engagement, and fostering an environment of learning and experimentation are also highlighted.

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