The Dynamics of Team Camps

This chapter explores the increasing demands on athletes during mandatory team camps, emphasizing their role in team cohesion and media engagement. It examines the unique challenges faced by North American athletes compared to their European counterparts and highlights the significance of training locations like Fjorda Ventura for optimizing performance. Furthermore, the chapter discusses the balance between structured activities and self-led sessions, showcasing the financial investments made by brands to enhance athlete training and brand visibility.