Increasing Engagement on Facebook through Content Diversification

Welcome back everybody to the Niche Pursuits News Podcast. Join us as Spencer and Jared tackle the latest headlines about Google, SEO, AI, and content creation. 

Get inspired hearing about progress with their side hustles, and learn about some weird niche sites and the unique strategies they’re using.

The first news item up for discussion is Google's own reporting on the future of SGE during its recent earnings call. Although Spencer and Jared have hypothesized in the past that SGE might hit a dead end, this call confirmed Google leadership's commitment to, and belief in, this new tool. 

The company is investing heavily in SGE and expects it to be extremely useful and popular in the future. Spencer underlines the diversity of results using this feature, where the first 10 SGE results are different from the first 10 organic search results, and Jared shares a few highlights from the article about the breadth of search and Google Assistant.

How do Spencer and Jared interpret the CEO’s comments on SGE? What do they think about his comments about long tail searches? What did the company have to say about publishers? And how did its ad revenue perform?

Check out the episode for their take on these questions.

The next topic up for discussion is Google Bard’s ability to now create images. What happened when Spencer played around with it? What happens if you use them on your website? And how good are the photos it generates? See the images it created for Jared and judge for yourself!

The last article they share features a podcast guest, Brandon Salt, who asked for help on Twitter when his traffic tanked. Surprisingly, Danny Sullivan from Google Search Liaison answered him directly and their exchange was highlighted in an article on Search Engine Roundtable.

What do Spencer and Jared think about Danny’s response? Is his feedback useful and do they agree with his comments? What do they say about embedding videos? And what advice do they give to publishers who like to update their article dates each year?

As for their Shiny Object Shenanigans, Spencer once again spoke about his experiment where he’s to grow his Facebook page and drive that traffic to his website.

How does he run a Facebook likes campaign? What does it cost and entail? He recently launched several campaigns and he shares the results and a little bit about the strategy. 

How many likes does he have at the moment? And how would he use this strategy to get into the Amazon Influencer Program? Listen and find out!

When it's Jared's turn to talk about side hustles, he shares the latest on his efforts to land public speaking gigs. He has discovered that there are more opportunities than he had anticipated and he talks about his plans going forward. 

Both he and Spencer share an update from their Amazon Influencer side hustle. How did they do in January? What do they expect in February?

Moving on to their Weird Niche Sites, Spencer shares his site which, unlike the usual sites he shares, is not a content website. Weather Embed is a SaaS tool with a very simple website that is very niche as it’s specifically for embedding in newsletters. 

Who might use this type of tool? Who might have built this tool? And can it be used beyond newsletters? How do Spencer and Jared think people could use this for their businesses?

He doesn’t know how much they’re making and it barely gets any traffic from Google Search, but it is a very cool, very niche website.

Jared then shares his Weird Niche Site: IMCDB, an internet cars movie database. It’s essentially a Wikipedia of every car that was ever used in every movie.

Although the site is not very user-friendly, it is extremely extensive and includes information and photos about all the cars.

It’s a classic, old-school directory with a DR of 68, it ranks for 95k keywords, and it gets around 32k organic sessions per month. Which keywords are getting the most traffic? What kind of affiliate program is it using? Listen to find out!

And that wraps up another episode of the Niche Pursuits News podcast! Thanks for joining us, and we hope that you’re feeling informed and inspired to keep on building, creating, and publishing. See you next week!

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