How to Optimize the Ghost Text Within a Product

One of the key take aways? Understand your goal and your product. But be flexible. Your whole goal with this is to just come up with a list that makes sense, that you can test to see if these opportunities can improve the product. On the execution side, consolidate your work flow and keep it clean. Share it out, but make sure you're not creating hundreds of different documents. Solve a real problem, and don't just opomize for ametric.