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How To Build 1000 Crore Brand? Shantanu Deshpande On Work Life Balance, Consumers & Branding | FO 62

Raj Shamani's Figuring Out

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Coconut Oil, Coconut Oil and Coconut Oil

Harshmarivaras wanted to launch shampoos in India, but it's like shampoo and are dominated by MNCs. So he entered the oiling market - which was not a big market at that time. He created parachute coconut oil for people who used this cooking oil as personal care product. Harsh: "When you stagger price upwards, it's such a difficult journey"

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