Earlier this month, Katie made a major announcement about her brand Money with Katie: In 2026, she will buy back her intellectual property rights and equity from Morning Brew, shutter the podcast for the indefinite future, take full ownership of the weekly newsletter, and return to her roots as a writer.
This is a massive decision, to say the least, with major financial and spiritual implications — and if I, Caro, may be so bold, it feels very Diabolical Lies-coded. When Katie made the announcement public, it served as an excuse for me to corner Katie into a conversation I’ve been wanting to have with her for a very long time.
So today we’re doing it. We’re diving into the full story of Money with Katie, featuring but not limited to:
* how Katie became involved with personal finance
* what it was like to build MWK from a side hustle to a seven-figure brand
* where her political deconstruction from a capitalist to a radical commie fits into this equation
* what it was like to kickstart another podcast while working sixty hour weeks
* how much fun it was to meet me, Caro, hee hee ho ho
* why she’s deciding to pivot at the exact moment when most people would double down on what’s “already working”
Next spring, we will do a similar episode about me related to my novelist career. As a reminder, we’re doing an live AMA/bonus ep/gigglefest on Substack on Monday, November 24, at 6 PM EST. Email questions to ask@diabolicalliespod.com.
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