Watch the YouTube version of this episode HERE
Are you looking for some tips on how to market your firm using Youtube? In this episode of the Maximum Lawyer Podcast, Tyson and guest Ryan Webber explore the challenges and strategies of growing a YouTube channel, especially for small business owners.
Growing a Youtube channel as a business owner can be a difficult feat. Ryan discusses the strategies needed to ensure a business owner can succeed with marketing their firm through Youtube. One of these strategies is to niche down your content. Your content needs to be specific and directed to a certain audience. If you are wanting to make videos about how to grow a firm or want to focus on answering different legal questions, create videos around that topic only and build it up,
Ryan and Tyson talk about the structure needed for video introductions. Ryan uses the Three P’s, which stand for Pain, Proof and Promise. Pain is identifying the pain point you are going to address, proof is showing how you have accomplished it yourself or that you can provide a solution, and promise is what the audience will get out of the video. This will capture the audience’s attention and keep them intrigued to stay until the end.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
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