*from Building with Buyers*
Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support."
Here’s what we cover:
Brand, Demand, and ABM. What's your approach to client work;
I’m exploring the role that customers play in helping startups build to the next round - how have you seen this play out with companies you work with;
What’s changed about how buyers buy today, and what’s still the same;
Customer research is core to the work I do with my clients - how do you handle customer research at Refine Labs;
How are you using AI, and what’s your take on where it’s going;
Early stage startups testing paid ads, what’s your advice (HINT: it's an expensive experiment, you need at least $3M-5M ARR);
What’s the biggest challenge for companies you’re working with right now;
Megan asks me her burning question.
Megan on LinkedIn: www.linkedin.com/in/meganwhitebowen
Refine Labs: www.refinelabs.com
For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.
Music by my talented daughter.
Anna on LinkedIn: www.linkedin.com/in/annafurmanov
