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S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
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Walmart's Black Friday Sales Are Up 2% Compared to Last Year
Sales were up 28% this year compared to last year's Black Friday. Ad spend across every platform is up between 23 and 44%. Except Snapchat, which was down 30%. One of our higher AOV brands did $5.5 million in revenue just on Black Friday. And so obviously people could be like we're spending a ton more on ads,. We're doing bigger promo deals. There were a couple of businesses that I talked to that are worth at least $100 million plus. But take it with a grain of salt.
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