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#371 The cost in being boring and why most businesses suck at this

The Mentor with Mark Bouris

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How to Deliver Your Speech in a Way That Everyone Understands

In TV, we could make scripts very simple because we want to appeal to a broad audience. We're really, you know, we want as many people as possible to understand what we're saying. But if there's anyone sitting in front of you, the most important person in the room is not you, it's them. How can you deliver your message in a way that they understand, they engage with and makes them want to take action? When you're engaging, people are engaged, when you're interested, people are interested. And then you Deliver your message and you deliver it in a really powerful way. People would generally take action, I believe.

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