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Tina Sikka, "Health Apps, Genetic Diets and Superfoods: When Biopolitics Meets Neoliberalism" (Bloomsbury, 2023)

New Books in Critical Theory

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Exploring the Ambiguity and Marketing of Superfoods

This chapter delves into the concept of superfoods, discussing the varying perspectives on their definition and how they are marketed for their exceptional health benefits, exoticism, and rarity. The conversation also considers the post-colonial implications of portraying certain foods as magical and economically exploiting them.

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